Platform Building Crusade
I just joined FaceBook (you can find me HERE) to improve my marketing platform. My first FB friends, of course, are authors I’ve known and marketed with for several years. So when fellow erotic romance author Savannah Chase posted a link to a crusade she’d just joined focused on platform building, I paid attention.
Rachel Harrie is a gutsy unpublished author who’s going about building the platform for her career the right way. When an author submits a query, publishers want to know what kind of marketing the author will engage in, and they’re not just seeking empty promises. Information like website hits, blog subscribers, Google ranking, FaceBook followers and reader base have become standard components of submission guidelines.
When my first book released in September 2006, I didn’t have a website. Granted, the book had been picked up by an unknown and shaky new e-publisher that folded less than a year later. They should have known better, and I should have known better. I share that story as a way of saying I’ve entered the marketing arena bass ackwards and I still have a lot to learn!
Enter Rachel’s Crusade. There are now 211 of us, from all genres imaginable. We’re subdivided into groups – I’m in the Erotic Fiction and LGBT groups – and I’m sure we’ll do some things together as a group. But I’m also looking forward to exchanges with authors whose work is nothing like mine to help me think outside the box. Plus, I read other genres (history, poetry, women’s fiction) so it’ll be great to connect with them, too.
I’ll keep you posted – can’t wait to see what Rachel has in store for us. Oh, and if you’d like to keep up with our activities, the Twitter hashtag #amcrusading will take you there.