Bring Your Readers To You With a Webstore
by Mary Caelsto
It seems that authors have to pay for so many marketing services today. And compounding this issue is that it is difficult to track where purchasers came from. We can’t get stats from Amazon, for example, so we’re left to wonder if those book buys came from an ad, word of mouth, or people who have read our books before. Imagine if there were a place where you could see what traffic sent people to purchase your books, could giveaway books with special promotional codes so you could track each and every giveaway or ad space, and it was set up on your domain so hopefully after the purchase, your readers stuck around to read your blog or see what else you have.
You don’t have to imagine. It may sound magical, but it isn’t. It’s your website and the online store you’ve built for your readers. Curious?
As an author, I’ve found no greater tool in my marketing toolkit than my webstore. Sure, you’ll always sell more at Amazon or other large vendors, but if you leverage your online store right, you’ll have a place where you can carefully craft promotions, track where your readers are coming from and hopefully, get more savvy about how to find and attract those readers.
The good news is that it doesn’t have to be scary to set up a webstore. There are many tools out there to help. As part of my service for authors, I’ve gathered them together in a new book releasing in February, Turn Your Blog Into A Bookstore: The Ultimate Guide to Selling Direct From Your Website.
Here are 3 things you can do to boost your marketing dollars and reach more readers with your own webstore.
- Track advertising with coupons. When you place an ad, offer a small discount, even 5-10% works well. Use a special coupon. When someone buys using the coupon, you know they saw it from your ad.
- Integrate your newsletter with your store. When someone purchases, have them opt into your newsletter right there. Perfect for free book giveaways (again use a coupon to track) and other large volume promotions.
- Discount books. Fulfill your print books, and your ebooks, yourself. Use discounts and “sales” to help keep the price below other vendors.
There’s been a lot of talk about different options for selling from your website since the closure of All Romance Ebooks. If your option can’t do these three things, you’re not taking full advantage of selling books from your website, and you’re losing marketing opportunities and possibly dollars.
Your webstore doesn’t have to be complex or something you can’t maintain. Indeed, the best ones are set up so that way you can take care of them yourself. You don’t want to be tech support; you want to keep writing more books. And a webstore can help you do that. I’d love to show you how.
Mary Caelsto has been published since her first book released in December 2002 (as Mary Winter). Since then she’s written more than fifty books and worked with many publishers. When she’s not writing romance or trying her hand at urban fantasy about magical chickens, she’s helping authors unscramble technology so they can stay writing. She’s been doing technical support for over a decade and founded Unscramblet Author Solutions in 2015 with one goal: to unscramble technology for authors to keep them sane. She runs My Author Home, a site offering free websites and support services for authors (with lots of promotional opportunities) and wants to see you succeed by leveraging technology to help you write and sell more books. Listen to her podcast Unscrambled Authors where she interviews authors and shares news and information to help you!
About The Book:
Turn Your Blog Into A Bookstore: The Ultimate Guide to Selling Direct From Your Website
Release Date: 2/18/17
Tired of relying on paid services to deliver your free book? Thinking there has to be a way to sell books to avoid costly vendor discounts and hassles with returns?
When you sell your books directly from your website, you take control of the distribution process. Sure, you won’t be able to eliminate outside vendors like Amazon, and you don’t want to! What you do want is an easy to set up, simple to maintain system for selling books direct to your readers and offering free downloads and gifts. Best of all, this system is one YOU control and can use as a safety net.
Your own webstore provides this. This book discusses the ins and outs of setting up your own webstore complete with step-by-step tutorials and bonus material. Written by an author who has worked in IT for over a decade (and been published for fifteen years), you’ll find rock solid, real-world proven knowledge to start selling your books directly. Today!
Best of all, it’s cheaper than you think to set up your webstore, and with the information provided in this book, you can be up and running for just a few dollars and a bit of time. Why place yourself at the whims of vendors who don’t care about you and your book? Take control of your career by serving your readers directly from your website. You’ll earn more per book and have more marketing tools at your disposal.