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Guest Mary Caelsto: Bring Your Readers To You With a Webstore #MFRWAuthor

Bring Your Readers To You With a Webstore
by Mary Caelsto

It seems that authors have to pay for so many marketing services today. And compounding this issue is that it is difficult to track where purchasers came from. We can’t get stats from Amazon, for example, so we’re left to wonder if those book buys came from an ad, word of mouth, or people who have read our books before. Imagine if there were a place where you could see what traffic sent people to purchase your books, could giveaway books with special promotional codes so you could track each and every giveaway or ad space, and it was set up on your domain so hopefully after the purchase, your readers stuck around to read your blog or see what else you have.

You don’t have to imagine. It may sound magical, but it isn’t. It’s your website and the online store you’ve built for your readers. Curious?

As an author, I’ve found no greater tool in my marketing toolkit than my webstore. Sure, you’ll always sell more at Amazon or other large vendors, but if you leverage your online store right, you’ll have a place where you can carefully craft promotions, track where your readers are coming from and hopefully, get more savvy about how to find and attract those readers.

The good news is that it doesn’t have to be scary to set up a webstore. There are many tools out there to help. As part of my service for authors, I’ve gathered them together in a new book releasing in February, Turn Your Blog Into A Bookstore: The Ultimate Guide to Selling Direct From Your Website.

Here are 3 things you can do to boost your marketing dollars and reach more readers with your own webstore.

  • Track advertising with coupons. When you place an ad, offer a small discount, even 5-10% works well. Use a special coupon. When someone buys using the coupon, you know they saw it from your ad.
  • Integrate your newsletter with your store. When someone purchases, have them opt into your newsletter right there. Perfect for free book giveaways (again use a coupon to track) and other large volume promotions.
  • Discount books. Fulfill your print books, and your ebooks, yourself. Use discounts and “sales” to help keep the price below other vendors.

There’s been a lot of talk about different options for selling from your website since the closure of All Romance Ebooks. If your option can’t do these three things, you’re not taking full advantage of selling books from your website, and you’re losing marketing opportunities and possibly dollars.

Your webstore doesn’t have to be complex or something you can’t maintain. Indeed, the best ones are set up so that way you can take care of them yourself. You don’t want to be tech support; you want to keep writing more books. And a webstore can help you do that. I’d love to show you how.

About The Author:

Mary Caelsto has been published since her first book released in December 2002 (as Mary Winter). Since then she’s written more than fifty books and worked with many publishers. When she’s not writing romance or trying her hand at urban fantasy about magical chickens, she’s helping authors unscramble technology so they can stay writing. She’s been doing technical support for over a decade and founded Unscramblet Author Solutions in 2015 with one goal: to unscramble technology for authors to keep them sane. She runs My Author Home, a site offering free websites and support services for authors (with lots of promotional opportunities) and wants to see you succeed by leveraging technology to help you write and sell more books. Listen to her podcast Unscrambled Authors where she interviews authors and shares news and information to help you!

Website: http://unscramblet.com and http://myauthorhome.com

Podcast: http://unscramblet.com/unscrambled-authors
Itunes:
https://itunes.apple.com/us/podcast/id1197925320

Twitter: http://twitter.com/myauthorhome
Facebook:
http://facebook.com/myauthorhome

About The Book:

Turn Your Blog Into A Bookstore: The Ultimate Guide to Selling Direct From Your Website
Release Date: 2/18/17

Tired of relying on paid services to deliver your free book? Thinking there has to be a way to sell books to avoid costly vendor discounts and hassles with returns?

When you sell your books directly from your website, you take control of the distribution process. Sure, you won’t be able to eliminate outside vendors like Amazon, and you don’t want to! What you do want is an easy to set up, simple to maintain system for selling books direct to your readers and offering free downloads and gifts. Best of all, this system is one YOU control and can use as a safety net.

Your own webstore provides this. This book discusses the ins and outs of setting up your own webstore complete with step-by-step tutorials and bonus material. Written by an author who has worked in IT for over a decade (and been published for fifteen years), you’ll find rock solid, real-world proven knowledge to start selling your books directly. Today!

Best of all, it’s cheaper than you think to set up your webstore, and with the information provided in this book, you can be up and running for just a few dollars and a bit of time. Why place yourself at the whims of vendors who don’t care about you and your book? Take control of your career by serving your readers directly from your website. You’ll earn more per book and have more marketing tools at your disposal.

Pre-order:  http://unscramblet.com/shop/from-blog-to-bookstore-ebook/

 

New Release! 99 cents! Blue Moon House book 7, Harlot. Love Changes Everything #bdsm #vampire #romance

Grab the seventh, penultimate prequel in the Blue Moon House series!
99 cents for a limited time.

Amazon  Nook  iBooks  Kobo  Goodreads

What happens when the sacrifice you make for another turns into a life you can’t abandon? Gwendolyn didn’t plan to become a whore. She didn’t expect to fall in love with another woman. She certainly wouldn’t guess that woman was a vampire. By the time she learns, it is too late, her heart belongs to Sophia and she will do anything to stay with the woman, the vampire, she loves.

Enjoy this steamy excerpt from Harlot:

As soon as the door closed behind him, James grabbed her by the arms, spun her around and slammed her back into the door.
“I don’t like being told what to do.” His voice was gravelly and low, menacing.
She swallowed and tried to calm herself. She was barely successful.
“On the bed, and remove that foolish shift.”
Gwendolyn obeyed silently, instinctively. The authority in his voice was unmistakable and unavoidable. She sat atop the bed, naked, watching him as he gathered a soft, silk rope that was coiled on a chest of drawers.
He rolled her onto her stomach, pulling her arms behind her. She had barely registered that her elbows were lashed together before he was flipping her again and tying her ankles to a thick staff, notched on either end to hold the rope and keep it from sliding along the shaft. Her legs weren’t spread uncomfortably, but it was pinching her tied arms, which pressed into the bed. That eased when he picked her up and set her on her feet.
Gwendolyn worried she would topple over, but the staff tucked into the hollow of her ankles and didn’t affect her ability to stand at all. She was overcome with a feeling of helplessness, though. She had feigned that with David, but this was real and it made her weep.
Her tears only fuelled James’ fire and he braced his hands on the wall behind her, one over each ear. He licked up her cheeks, tasting the tears.
“Are you afraid of me, girl?”
She opened her mouth but nothing came out. His mouth covered hers, and she couldn’t answer if she’d been able. His tongue savagely roamed her mouth and she gasped for air when he broke the kiss.
“Now, let’s see what you can handle.”

Angelica can be found at http://angelicadawson.com or Facebook or Twitter.

 

New Release from Kate Hill! @katehillromance #Blogtour #MFRWAuthor


Fangs and Fists 1: Bolt
by Kate Hill
An erotic paranormal romance from Changeling Press.

In a futuristic world ruled by demons, werewolves are enslaved to fight in gladiatorial matches for the amusement of their evil masters.

Kiara remembers what life was like living free–before she was taken by demons and bred to gladiators so that the new generations of wolves would retain their ferocity but forget their freedom. Mated to top gladiator Grit, she has a son with this surprisingly gentle lover who is also planning their escape. When Grit is killed in the arena, his close friend Bolt upholds his promise to protect Kiara and the cub.

Bolt and Kiara have loved each other from the moment they met, but they buried their feelings because she was mated to his best friend. When Grit dies, despite their guilt, Bolt and Kiara surrender to their desire for each other. Will their love be strong enough to help them win freedom from their evil masters?

Excerpt:

Startled, Kiara jumped to her feet, her senses alive.

Two guards shoved Bolt inside. Naked and covered from head to toe in dried blood, he stood, trembling visibly. His blue gaze found hers and Kiara felt a bit ill. She’d never seen him like this.

“She’s yours now,” said one of the guards. “We’ll remove the cub of her previous mate.”

Kiara nearly panicked. She growled, her inner wolf on the verge of attacking the guards, futile as it would be. Still, she’d rather die fighting to protect Jett than willingly surrender him to these monsters.

“No,” Bolt said. “The cub is too young. Let her keep him for now.”

“Very well,” said the second guard. “But it will soon be weaned. Do your duty, wolf. She’s a healthy female and ripe for more offspring.”

The guards marched out, leaving Kiara and Bolt facing each other.

Kiara wasn’t sure about the severity of his injuries. The blood covering him didn’t look fresh, which was good. Apparently any wounds he’d sustained had started to heal.

She couldn’t begin to guess what he’d endured.

“Come sit.” Kiara reached for his hand. It was ice cold and he jerked away.

“I’m a mess.”

“It’s not the first time I’ve had blood on me,” she said, remembering the days when she’d hunted with her pack.

This time when she took his hand, he tightened his grip so that it was almost painful and followed her to the washroom. She turned on the water in the black tile shower.


About Kate

Always a fan of romance and the paranormal, Kate Hill started writing over twenty years ago for pleasure. Her first story, a short erotic vampire tale, was accepted for publication in 1996. Since then she has sold over one hundred short stories, novellas and novels.

When she’s not working on her books, Kate enjoys reading, working out, spending time with her family and pets and running the Compelling Beasts Blog, dedicated to antagonists, antiheroes and paranormal creatures. She also writes under the name Saloni Quinby.

Links:

http://www.kate-hill.com

http://www.kate-hill.com/blog

http://www.kate-hill.com/compellingbeastsblog

https://www.amazon.com/Kate-Hill/e/B002BLS7OW/ref=sr_tc_2_0?qid=1485103167&sr=1-2-ent

http://www.facebook.com/katehillsaloniquinby

https://www.goodreads.com/author/show/16157.Kate_Hill

https://plus.google.com/110359814167605096582

http://www.twitter.com/katehillromance

http://www.twitter.com/compbeastsblog

 
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